Open · Director · VP Sales · Multi-Unit Retail

9 stores. Then 50.
Then 6 states. Then 12 million.

18+ years scaling multi-state retail and telecom. $30M+ Northeast revenue across 6 states at Blufox/Comcast. 175 to 307 closed contracts in 12 months at Moss. Cell World from 9 to 50 stores. Operator who builds the system, then runs it at scale.

See The Footprint › Get In Touch ›

Base West Warwick RI · Open to Remote

Credentials AT&T Summit #1 · PI Captain

Status Severance Through Q3 · Immediate Start

Director Sales · Multi-Unit Operator

Joshua Mailloux

Signature Work

Four chapters. Six states.
One operating system.

Eighteen years of building multi-unit, multi-state operations. From a single AT&T territory to a 6-state Northeast region. Scroll the arc to see how each chapter compounded.

01 · OF · 04

AT&T

Area Retail Sales Manager · 4 Territories

2010 The foundation · 2006 to 2014

Where the operating system started. Eight years across four AT&T territories with 80+ direct reports per cycle. Won the 2010 Summit #1 award. Top 10% nationally. Led the OneWireless integration that absorbed Cingular into AT&T retail. Built the muscle that every chapter after this one trained on: hire, coach, measure, repeat.

Summit #1 · 2010 Top 10% Nationally OneWireless Integration 2006 to 2014

Experience

Four chapters. One through-line. Multi-unit operations at scale.

Each role compounded the last. Every chapter ended with a bigger footprint, more direct reports, and a system that survived the leader walking away.

2024 · 2026
16 months

Director of Sales

Moss Home Solutions · Home Improvement

Led 15-person sales team through a structural turnaround. Doubled annual revenue from $6M to $12M in 12 months. 175 closed property transactions in year one became 307 in year two — a 75% lift in unit volume on a portfolio ranging from $100K to $1.2M. Built the territory model, comp plan, and KPI dashboard the team still runs on. Departed amicably over field-safety standards in March 2026 with severance through Q3.

$6M → $12M in 12 Months 175 → 307 Contracts 15-Person Team $100K-$1.2M Portfolio

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2022 · 2024
2 years

Regional Sales Director

Blufox Mobile · Comcast / Xfinity Premier Partner

Owned $30M+ across six Northeast states from Maryland to New Hampshire. Direct accountability for sales performance across 60+ retail locations and the field leadership team running them. Translated Comcast's retail playbook into territory-level execution: hiring, coaching, KPI design, regional incentives. Operated as the field-side counterpart to corporate retail strategy.

$30M+ Regional Revenue 6 Northeast States MD · DE · NJ · NY · CT · MA · NH Comcast / Xfinity Channel

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2014 · 2022
8 years

Market Director

Prime Communications · via Spring & Cell World Acquisitions

86 locations. 8 states. 3 AT&T markets. $20M+ in gross profit. 8 District Managers reporting in. Peak headcount of 400 across the portfolio. Took the Cell World footprint from 9 stores to 50 before the Prime acquisition. Stood up 300-person sales conferences and full-org town halls. The chapter that proved the operating system scaled from territory to multi-market.

86 Locations · 8 States 9 → 50 Stores · Cell World $20M+ Gross Profit 8 DMs · 400 Peak Headcount

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2006 · 2014
8 years

Area Retail Sales Manager

AT&T · 4 Territories · Northeast

Where the foundation got laid. Four territories over eight years with 80+ direct reports per cycle. Won the 2010 Summit #1 award and ranked Top 10% of all AT&T retail leaders nationally. Led the OneWireless integration that absorbed Cingular's footprint into AT&T retail operations. The chapter that taught every reflex: hire on attitude, coach on behavior, measure on outcome.

Summit #1 · 2010 Top 10% Nationally 80+ Direct Reports OneWireless Integration

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Predictive
Index
Captain

The Thesis

The system is the asset.
The leader is the operator.

Eighteen years in multi-unit retail and telecom taught me one thing the hard way: territories don't scale, systems do. The reason Cell World went from 9 stores to 50 wasn't charisma — it was a hiring rubric, a comp plan, and a weekly KPI cadence that ran whether the leader was in the field or not.

Same playbook at Blufox across six Northeast states. Same playbook at Moss when revenue doubled in twelve months. The job is to install the operating system, then make it survive your absence. Everything else — quotas, P&L, headcount — is a downstream result.

Joshua Mailloux

Director Sales · Multi-Unit Operator

Selected Moments

A few that mattered.

The signal-not-noise version of eighteen years. A few wins, a few credentials, a few of the things that shaped how the work gets done.

The Signature · 2014–2022

The 9-to-50 Playbook.

Cell World had nine stores when I arrived. Eight years later it was fifty. The playbook wasn't real-estate aggression — it was a repeatable hiring rubric, a comp plan that paid for behavior not just outcome, and a Monday-morning KPI cadence the District Managers ran whether I was in the room or not. Same system later absorbed into Prime Communications. Same system later ran 86 locations across 8 states. The leader doesn't scale. The system does.

Footprint9 → 50 Stores

Reports8 DMs · 400 Peak

OutcomeAcquired Into Prime

AT&T Summit · 2010

Out of every Area Retail Sales Manager in the country. Eight territories deep. Top 10% three years running.

75%

Moss · 175 → 307

Year-over-year lift in closed property contracts. Same team, same market, new operating cadence.

Predictive Index Captain

Certified to run PI assessments for hiring and team-mapping. The behavioral data layer that drives every coaching decision.

9 stores. Then 50.
Then 6 states. Then 12 million.

Four chapters. Six states.
One operating system.

Four chapters. One through-line. Multi-unit operations at scale.

Director of Sales

Regional Sales Director

Market Director

Area Retail Sales Manager

The system is the asset.
The leader is the operator.

Carriers and partners I've sold for.

A few that mattered.

The 9-to-50 Playbook.

Let's build chapter five.

9 stores. Then 50. Then 6 states. Then 12 million.

Four chapters. Six states.One operating system.

Four chapters. One through-line. Multi-unit operations at scale.

Director of Sales

Regional Sales Director

Market Director

Area Retail Sales Manager

The system is the asset. The leader is the operator.

Carriers and partners I've sold for.

A few that mattered.

The 9-to-50 Playbook.

Let's build chapter five.

9 stores. Then 50.
Then 6 states. Then 12 million.

Four chapters. Six states.
One operating system.

The system is the asset.
The leader is the operator.